Oranges, as they say, are not the only fruit.
Likewise businessmen like Robert Maxwell, are not the only model for entrepreneurs, just compare him to Richard Branson.
There are your standard, stereotypical pinstriped businessmen and then there are people like Mark Constantine, co-founder of Poole-based cosmetics company Lush.
Large multinationals might hold a global staff conference at ExCeL London or the NEC, Apple might even hold it in their own Town Hall in Cupertino, California, but that’s still very corporate.
Lush prefer to do their own thing – they call it Lushfest!
- Some 3,000 visitors including staff, friends and family from more than 50 countries.
- New product presentations including the new Emotional Brilliance range launched worldwide on July 21.
- Product making demonstrations and staff training.
- A festival site including a main stage, variety tents and a Ferris wheel.
- Spa rooms and a pamper tent.
- Pre-built camping village including solar powered lights.
- Full music line up starring Turin Breaks, The Futureheads and Cerys Matthews.
In the words of Lush co-founder Mark Constantine: “in order to be different from someone else you have to experiment, you have to try ideas out, you have to dream.”
To get a feel for Lushfest visit www. seekernews.co.uk/lushfest2012
Lush is bucking the trend and looking to recruit 400 new staff to cope with the expected Christmas rush for orders.
It held two presentation days and interviews at Bournemouth and Poole College on July 16 and 17 with more than 1,000 people signing up.
By Steve Cook, Editor of Seeker News