Why Google+ is a ghost town.
Google has claimed 170 million users for Google+, the network it promised would fix online sharing, but other reports say it is a ghost town and rank it bottom of the social media list for sharing stories.
So what is the truth?
Social media agency Umpf analysed 100 random online entertainment, health, business, technology and general news stories to look at how many times each story was shared by Facebook, Google+, LinkedIn and Twitter users.
Their survey revealed Twitter to be the most active social network for sharing stories, followed by Facebook, LinkedIn and Google+.
The finds included:
- For every 100million Twitter users, 197.3 people were likely to share an online story
- For every 100million Facebook, 41.8 people were likely to share an online story
- For every 100million LinkedIn users, 15.2 people were likely to share an online story
- For every 100million Google+ users, six people were likely to share an online story
Google+ was designed to be the most socially-integrated network, but there is clearly a gulf between user numbers and their willingness to share online content.
“Whether or not this lack of social sharing is down to dormant accounts, user apathy or counter-intuitive functionality remains to be seen,” says Jon Priestley, of PR and Social Media agency Umpf.
“One thing is certain, though; Google+ is not hitting the targets it set out to achieve and has not gained ground on its rivals as a place where social sharing characterises user activity.”