At the Olympic Games in London, the official motto of “swifter, higher, stronger” is being supplemented by a new label – the “Socialympics”.
In the four years since the Beijing Games, use of social media platforms has surged.
Facebook has gone from about 100 million active users to about 900 million, Twitter from 6 million to about 150 million.
Many more people now have smartphones, so they can react immediately to something they have seen in a stadium, arena, court, pool, ring or velodrome.
All of this has created opportunities for the Olympic organisers, sponsors, participants and spectators.
This time around, there is an Olympic Athletes’ Hub online that helps fans find and follow competitors’ Twitter feeds and Facebook pages.
The International Olympic Committee also has its own Twitter account and Facebook page.
Your business does not need to be of Olympic proportions to become a social media athlete.
With the right strategy, social media will build your brand awareness at a rate not available from any other marketing media.